Reggie Torrefranca is a Co-founder of SWEL, bringing his expertise in graphic design, product development, and creative direction to support the organization’s mission. With a background as the Director of Hardgood Development at Maui and Sons and Creative Director at JetPilot, Reggie has led numerous projects involving graphic design, branding, and product development. He has worked extensively in the action sports and water sports industries, collaborating on marketing, web, and branding efforts.

 

A U.S. Coast Guard veteran, Reggie served as a Damage Controlman 2nd Class for over seven years, further strengthening his commitment to serving others. His creative and military work allows him to approach SWEL’s mission with a unique perspective.

Reggie earned a Bachelor of Arts in Graphic Design from The Art Institute of San Diego and an MBV in Business from the University of Southern California. His passion for helping Veterans and first responders is reflected in his dedication to SWEL’s growth and outreach.

Reggie’s commitment to service and his creative vision make him an invaluable asset to SWEL. His leadership, experience, and passion for supporting those who serve continue to drive the organization’s mission forward.